Coral Chung and Wendy Wen both
earned MBAs at Stanford GSB,
Chung in 2011 and Wen in 2015.
things we need to achieve as a company for
the year, then break that down to monthly,
weekly, and daily goals. What three things
do I need to get done? That forces you to
make tradeoffs, to decide what we can let slip
through the cracks. Learning what to let go
of — that’s critical.
Chung: We remain lean. We’re not doing
crazy expensive marketing campaigns,
or big fashion shows. We make every
What do you know now that you wish you’d
known when you started?
Wen: I always needed A-plus grades to
feel good about myself, so dealing with the
inevitable downs of entrepreneurship
is hard. If you let daily events determine
your happiness, then you’re going to be
unhappy a lot of the time. So I’ve learned
to step back and see the full trajectory
and remember to stay focused on the long
term. It’s a marathon, not a sprint.
Chung: You’ve got to be ready for
curveballs. Shipments are delayed or lost,
people can be challenging to manage,
and random things just happen. Stress
becomes part of your life. If you want a job
separate from your core identity, then
maybe entrepreneurship isn’t the right
thing for you.
Any particular books you found influential?
Wen: Steve Jobs, by Walter Isaacson,
about how Apple brought design to the
world of technology, which used to be all
functionality, functionality, functionality.
Apple made tech a piece of art. That
resonated with me because we want to
bring functionality and technology to the
world of art, design, and luxury.
Chung: We both loved Elon Musk: Tesla,
SpaceX, and the Quest for a Fantastic
Future, by Ashlee Vance. And Shoe Dog,
by Nike’s Phil Knight. Knight was just
so incredibly determined and had so many
setbacks, his story convinced me I could
do this. Δ
CORAL CHUNG AND
“We took a feedback-